FWA WINNER

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FWA WINNER ✨

Live the Journey

Client

Evian

Year

2021

Scope

Digital Experience, WebGL, AR

TL;DR

To celebrate a series of their limited edition bottles, we created a WebGL experience triggered by AR. Both inspired by the beauty of the alps.

Creative concept development and art direction · UX design · UI design · Client presentation

Context

With the world grinding down to a halt and travel being non-existent, Evian wanted to bring the beauty of the alps to the people. We visualised the beauty of taking your time, just as the Evian water takes 15 years from the alps to your lips; our vintage travel poster style also gives a nod towards the nostalgia and beauty of time passing.

Role

I worked as part of the creative team consisting of a Creative Technologist, a senior Copywriter and I that came up with the final concept of the vintage travel poster. Overseeing the art direction and illustration to give it consistency throughout the project.

I also supported the storyboarding, modelling and animation process of Evian bottles that were essential to the AR component that launched the experience.

As the primary UX designer for this piece, I designed the site architecture, wireframes, and experience from start to finish. I was also one of two designers who crafted the UI, working out site animations, buttons, overlays, and ensuring the entire site had a cohesive visual language throughout.

Last but not least, I also had the pleasure of directing the voiceover used in the webGL piece in English, Mandarin and Korean for our respective markets.

Process

To highlight the launch of their new limited edition bottles, Evian worked with the team at Media.Monks to celebrate the history and journey of every bottle of Evian. 15 years in the making, the Evian water starts off at the top of the French Alps, filtering through the minerals and finally into the bottle; all untouched by man. We invite consumers to Live the Journey of the Evian water along with us.

Understanding our core consumers, we are able to tap into that insight to build the campaign around the travellers grounded by the pandemic. We created a distinctive style that flows directly from the bottle design—line art and watercolours bring it to life, even in three dimensions.

This campaign rolls out in Singapore, South Korea, Taiwan and Hong Kong in April/May 2021.