Creative and user experience designer blending expertise in experiential, UX/UI, and art direction to create engaging, meaningful work with nearly a decade of experience.
Select expertises
Concept Development
Art Direction
User Experience
Design Thinking
User Interactive Design
Web and Platform Design
Emerging Technology
Figma, FigJam, Midjourney, Adobe Suite
Immersive Brand Experiences and Digital Storytelling
Experienced in Cross-Functional and Long-Distanced Teams
Client-Facing Creative
English, Mandarin, Swedish
Awards and Recognition
D&AD New Blood Judge 2023
The Drum Future 50 2023
FWA Judge since 2022
Rare with Google delegate since 2022
Little Black Book Contributor
Webby Winner
AdFest Winner
ADC Winner
New York Festivals Winner
Campaign Asia-Pacific Winner
Marketing-Interactive Winner
MAD Stars Winner
Gong Awards Shortlist
FWA Winner
Past experiences
2019 – Present
Creative & UX Designer at Monks, formally MediaMonks Singapore.
2019–2019
Digital and UX Designer at River, the Agency Stockholm as part of my internship program at Hyper Island.
2018–2019
Design Lead Student at Hyper Island Stockholm.
2018–2019
Freelance Art Director and Designer.
2017–2017
Integrated Art Director at Tribal Worldwide, Singapore.
2015–2017
Digital Art Director at Arcade Singapore.
Notable clients