Details

Sometimes, a little drop of positivity might be all the change you need. The creative team wanted to dramatise how a small decision in your day can lead to a a dramatic shift. We follow the person’s worst day ever, in backwards, to see just how it came to be. This film is made in two parts with interactivity in mind to let views decide their story line and make the good choice with goodmood.

Role

I worked closely with my creative directors as the sole art director on goodmood. As part of the team, I mainly worked on the look and feel of the product key visuals and setting the tone for the brand to come. The key visual plays on a similar wavelength of the film and showcases how the goodmood product emmets good mood and brings life and colour to its surroundings.

A big part of the film crew, I sat with my creative directors and film director to explore ideas and improve the shots on ground, making sure shots were of quality and continuity was in place and wrangle clients back to their seats if needed.

After filming has wrapped, my duties also included steering offline and online sessions with my creative directors, deciding on shots, directing voice over talents and giving VFX feedback.